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WILL GRAHAM

Services

01

Fractional Marketing Direction

  • Marketing strategy
  • Campaign planning
  • Brand positioning
  • Channel strategy
  • Lead generation
  • Email marketing & automation
  • Copywriting
  • PR & media relations
  • Marketing calendars
  • Team & vendor coordination
  • Performance reviews
02

AI Integration & Automation

Putting AI to work inside the business — fewer manual tasks, faster workflows and more time for the work that matters.

  • AI readiness audit
  • Workflow automation
  • AI tool selection & setup
  • Custom AI assistants
  • Content & marketing automation
  • CRM & lead automation
  • Reporting & data automation
  • Team training & adoption
03

Content Direction

  • Content strategy
  • Editorial calendars
  • Video production
  • Live webcast production
  • Video editing
  • Motion graphics
  • Color grading
  • Photography
  • Photo retouching
  • AI video & photo production
  • Creative concepts
  • Campaign assets
05

Website & App Development

The website, app, landing pages and data that turn attention into something the business can use.

  • Website design
  • Mobile application development
  • Website strategy
  • Landing pages
  • Conversion optimization
  • Analytics

How it usually goes_

  1. Step 1

    Listen

    Where the brand is, where you want it to go and what's getting in the way.

  2. Step 2

    Diagnose

    An honest look at the positioning, content, channels and numbers.

  3. Step 3

    Plan

    A focused plan — what to do first, what to stop, what success looks like.

  4. Step 4

    Execute

    Launch and track campaigns, sites, and assets.

  5. Step 5

    Review

    Analyze performance and optimize.

Ways to work together_

01Best place to start

Marketing Audit

Find out what's working, what isn't, and what to do next.

Who it’s for
Brands that know something's off with their marketing but can't pin down what.
What you get
  • A review of your brand, content, paid social, website and analytics
  • A clear read on what's working and where money and time are being wasted
  • A prioritized 90-day plan you can run with — with me or without
Time
2–3 weeks
Starts with
A short intro call
02

Project

A defined piece of work with a clear finish line.

Who it’s for
A launch, campaign, content shoot, rebrand or new website.
What you get
  • Strategy and creative direction from brief to delivery
  • Production with your team, freelancers or my own crew
  • A fixed scope and timeline agreed up front
Time
Scoped to the project
Starts with
A scoping call and a written brief
03

Fractional Director

Senior marketing and content leadership, part-time.

Who it’s for
Teams that need a marketing or content director, but not a full-time hire.
What you get
  • Ownership of your marketing strategy and content direction
  • Leading your team, freelancers and agencies day to day
  • Regular, plain-English reporting on what's working and what's next
Time
A set number of days each month, ongoing
Starts with
Usually the Marketing Audit

Probably not a fit if

  • You need someone to post on social media every day
  • You're looking for a full-time employee
  • You need a large in-house production team on every job